The New Logo for GBR is Revealed.
The UK government has revealed the branding for GBR, marking a major move in its policy to bring the railways under public control.
An National Palette and Familiar Logo
The fresh branding uses a Union Flag-inspired palette to echo the UK flag and will be used on rolling stock, at terminals, and across its website and app.
Notably, the emblem is the iconic twin-arrow design historically used by National Rail and first created in the 1960s for British Rail.
The Implementation Timeline
The rollout of the design, which was created in-house, is scheduled to occur over time.
Commuters are expected to begin noticing the newly-branded trains across the national network from spring next year.
In the month of December, the design will be exhibited at prominent railway stations, like Birmingham New Street.
The Path to Public Ownership
The legislation, which will pave the way the creation of Great British Railways, is currently progressing through the Parliament.
The administration has argued it is renationalising the railways so the system is "run by the people, operating for the passengers, not for profit."
The new body will bring the operation of train services and tracks and signals under a unified structure.
The department has said it will combine 17 various entities and "reduce the frustrating red tape and accountability gap that has long affected the railways."
App-Based Features and Existing Public Control
The launch of GBR will also include a comprehensive app, which will let customers to check timetables and book tickets free from surcharges.
Passengers with disabilities travellers will also be have the option to use the application to arrange assistance.
Multiple operators had earlier been taken into public control under the former government, such as Northern.
There are now 7 operating companies already in public hands, representing about a third of rail travel.
In the past year, South Western Railway have been nationalised, with more anticipated to follow in the coming years.
Official and Sector Comments
"The new design isn't just a paint job," commented the relevant minister. It signifies "a new railway, shedding the issues of the past and dedicated solely on providing a proper passenger-focused service."
Industry figures have responded positively to the focus to enhancing the passenger experience.
"The industry will carry on to work closely with industry partners to facilitate a smooth changeover to GBR," a senior figure said.
